Best Training Institution

*Job Assurance: 100% Placement Support

*Projects: You work on Live SEO Projects

*Freelacing SEO Projects Support


Our SEO training course consist of 90% hands-on, 10% theory. This is also the main reasons why our students are achieving Jobs in Companies Easily. We don't just impart education and provide certificates, but prepare them for real time experience through training on live projects under guidance of industry's most credible teacher. With the intention to provide SEO Knowledge to the small business owners and to offer bright career to the young individuals, Inventateq is spread its services with a combination of new and modern techniques in a structured class-room training sessions.

Certified Digital Marketing Course Contents

*Search Engine Optimisation SEO Course

*Search Engine Marketing SEM / Pay per Click PPC/ Google Adwords, Yahoo & Bing 

*Adnetworks

*Social Media Optimization (Facebook, Twitter, Linkedin, Google Plus)

*Affiliate Marketing

*Email Marketing

*Display Advertisement/Space Selling

*Online Reputation Management

*Google Adsence/Earn Money from Google

*Google Maps, Local SEO

*Video Youtube Marketing

*Web Google Analytics

*Mobile Marketing 

We promise… unique and advanced techniques with combinations of courses as per the requirement of individuals. We also assure you the knowledge with perfection with no matter of time.

The Training is designed as Flexible as to meet the demands of fresher’s and working professionals. It offers a number of Advanced & Corporate SEO programmes & courses to help you take advantage of and develop your own in-house or personal knowledge base in search engine optimizations, either to further the benefit of your own organization, or as part of your personal development and career strategy online marketing. All the Trainings are designed to give you at most and in death knowledge with economically feasible boundaries.

At the bottom line SEO as new mechanisms not only generate the targeted traffic. So we are also aimed to provide the knowledge of Internet Marketing in effectively designed & advanced SEO Training Sessions like Google Panda, Google Penguin, Humming Bird, Breadcrumbs SEO, and other latest seo updates . If Search Engine Optimisation (SEO) is your passion, we are here to make you walk through SEO Tips and PPC Management.

 

Types Of SEO

                                  

                              

	White Hat SEO	Black Hat SEO
	White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.	Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
	High	Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam)
	Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.	Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
	Steady, gradual, but lasting growth in rankings.	Quick, unpredictable, and short-lasting growth in rankings.

SEO Syllabus

                             

 SEO Search Engine Optimization Training Syllabus

Here is detailed SEO training syllabus included with training package offered by SoftLoom IT Solutions. We follow ethical SEO practices in our clients projects and strictly instruct white hat SEO on page and off page optimization practices to our SEO trainees.

SEO Analysis of Website

• Website Analysis
• SEO Competition Analysis
• Keyword Research
• Keyword Finalize
• Search Engine Optimization Strategy Analysis
• Initial Ranking analysis

In SEO analysis, candidates can learn how to analyze a website and understand various criteria of SEO analysis of a website. This session will include introduction of useful SEO analysis tools, its effective usages etc. Students can understand how to prepare a documentation report connected with initial website analysis, traffic ranking analysis etc.

On page SEO Optimization

• Website Structure Optimization
• Content Optimization
• Image Optimization
• HTML code optimization
• Meta tag creation & optimization
• HTML Sitemap creation
• Web master tools
• Analytics Setup & Monitoring
• Robots.txt Optimization
• RSS Feed Generation

In on page SEO optimization training, we will instruct how to modify the website pages, URL structure, header section, content, image, anchor texts, heading tags etc. Our main objective is to improve confidence in our candidates to optimize website pages attract Google bots and make impressive to users, generating more impression, clicks, click through rates, page views, easy user navigation and highly interactive experience to website users. Our SEO onpage training sessions help our candidates to understand the ways to achieve a good identity for web page rather than attract search engine spiders.

Off Page SEO Optimization

• Google Base Optimization
• Reputation building
• Book marking
• SEO Content writing
• Quality link building
• Article submissions
• Press Release Creation
• Blog commenting
• Forum posting

White hat off page SEO optimization will cover various ethical practices for getting more quality reputations, achieving local visibility, page and domain authority building, user friendly description writing, link building, article submission etc.

Social Media Optimization & Marketing

• Social bookmarking
• Social Networking Profiles creations
• Social Networking Profile Optimizations
• Content Sharing Optimization
• Video Optimizations
• Social media advertising (PPC)
• Blogging
• Blog Optimization

In social media optimization session, we can give proper guidance in achieve good social authority, improving online visibility through social media websites, utilizing social media websites for more conversion chances, brand imaging, popularizing etc.

Search Engine Marketing

• Slide submission
• Pay per click (PPC) campaigns
• Search Engine Marketing Research
• Video Marketing
• Image marketing

Reputation Building

• Authority building
• Trust building
• Relationship building
• Mentions
• Tagging
• Profile optimization
• Profile building

Conversion Optimization

• Conversion analysis
• Conversion Tracking
• Conversion Creation
• Conversion building
• CTR Improvements tactics
• ROI conversion optimization

Training for usage of SEO Tools

As part of our SEO training, SoftLoom IT Solutions provide tutorial sessions in usage of different SEO tools. The session will cover importance of using different SEO tools, usage of Google search engine and its resources as a mock tool for improving SEO practices intelligently.

• Webmasters tools
• Analytics
• Keyword Planner
• SEO Marketing Tools
• Website Analysis Tools
• Trend Analysis Tools
• Related keyword research tools

 Training on SEO Content Management

In off page SEO optimization training, a detailed class will be delivered and practical sessions will be conducted in SEO content management. Since modern online marketing and content marketing ways highly depends on blog publishing, its effective promotion etc, profile management, content management, accounts management etc. plays very important roles. Our advanced SEO training course modules can modify our SEO candidtaes to deliver professional SEO optimization services with International standards. We will help our candidates to improve their knowledge in usage of effective content management systems for their website SEO projects.

What Is Search Engine Optimization

                                            

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
                                                   
 SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.
While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.
All it requires is a little effort, and some re-thinking of how you approach content on your site.

SEO Evolution

                                   

                  The Evolution of SEO [Infographic]

SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.
To make sure you're all caught up with the latest and greatest in SEO, check out the infographic below created by Neil Patel of Quick Sprout. It'll walk you through the major changes SEO has undergone in the context of mindset, keywords, content, and link building.

Once an afterthought to many of our clients, SEO has slowly become a big part of the overall marketing strategy. Maybe these clients have just woken up to the idea of free traffic, or maybe their marketing teams have finally become savvy about the online landscape. Either way, strategic SEM benefits the users, clients, and agencies involved.
After having to justify itself for so long, it's good to see SEO as a regular in many a client marketing mix